Email Flows and Campaigns Built Using LOB Software for Maguire

About the client

Maguire is a Northern California-based tree services company specializing in high-quality residential and commercial tree care — from pruning and removal to emergency services.

Objectives

Launch automations and campaigns using line-of business (LOB) software for Email Marketing

Key Results

  • Nine automated email flows developed and implemented
  • Fully defined and launched campaign strategy
  • Domain authentication successfully completed, enabling safe and consistent inbox delivery

Solution overview

We integrated email marketing into Maguire’s existing LOB system, enabling automated and on-brand communications without disrupting operational processes. Our solution combined lifecycle automations with strategic campaigns, preparing the foundation for ongoing customer engagement and retention.

What We Delivered

  1. Email automation setup
    • Nine flow emails tailored to service lifecycle stages
    • Event-based triggers mapped to customer actions
  2. Campaigns strategy
    • Full campaign plan crafted and documented
    • Initial campaigns launched to re-engage and educate customers
  3. Technical setup
    • Domain authentication completed
    • Deliverability and configuration tested across core systems