ZonVids: From Zero to High Engagement in 3 Months

About the client

ZonVids is a platform for creating Amazon-focused videos — including Amazon Live and UGC (User Generated Content) videos for product listings. Merchants use the platform to collaborate with influencers who create product reviews and branded videos, helping products stand out and drive more sales on Amazon.

Objectives

  • Select alternative to MailWizz
  • Migrate to Mailchimp
  • Automate flows

Key Results

  • Campaigns: Open Rate — 28% (vs. 20–25% industry average), CTR — 1.3%
  • Automated flows: Open Rate — 55%, CTR — 10%
  • List growth driven by the new pop-up form
  • Email became a core communication and conversion channel

Solution overview

  1. Technical foundation
    • Domain authentication
    • Sender warm-up and audience validation
    • Event creation and testing jointly with the client’s dev team (technical integration with the platform)
    • Deliverability setup and monitoring
  2. Automated flows
    • Welcome series
    • Trigger-based flows based on user actions
  3. List growth tools
    • Pop-up form for new subscribers
    • Segmentation of new subscribers
  4. Campaigns
    • Content planning and newsletter categories
    • Consistent engagement, as evidenced by steady open and click rates

What We Delivered

A new working Email Marketing Strategy