Automation and Integration Strategy for a No-Code Mobile App Builder
About the client
AppsGeyser is a SaaS platform that enables users to create Android mobile applications without coding. With thousands of users generating and managing their apps, the company needed a more advanced and reliable email infrastructure to support both marketing and transactional communications.
We developed an automation and integration strategy, selected the right ESP, and migrated all communications to a new platform — ensuring stability, scalability, and seamless data synchronization with the custom SaaS backend.
Objectives
Audit existing architecture
Select ESP matching requirements
Migrate from MailerLite to SendPulse
Key Results
- Migration completed in 4 weeks
- Full integration between SendPulse and the custom SaaS developed jointly with the client’s dev team
- A fully functional system of marketing and transactional communications designed, launched, and tested
Solution overview
We conducted a comprehensive audit of the existing setup, selected SendPulse as the optimal ESP, and managed the migration process end-to-end.
Together with AppsGeyser’s development team we implemented seamless data integration between the SaaS platform and SendPulse, enabling fully automated email delivery across both marketing and transactional scenarios.
What We Delivered
- Platform audit and ESP selection
- Analyzed existing MailerLite configuration and identified key limitations
- Defined technical and marketing requirements
- Selected SendPulse for its API flexibility and automation capabilities
- Migration and integration
- Migrated the list, templates, and campaigns to SendPulse within 4 weeks
- Jointly developed real-time data synchronization between the SaaS backend and ESP via custom integration
- System setup and launch
- Configured automated marketing and transactional email flows
- Implemented event-driven triggers to ensure consistent data flow
- Delivered a fully operational, scalable communications system