Klaviyo setup and Welcome series for pregnancy care clinic

About the client

A holistic pregnancy care clinic based in Melbourne, Australia, providing integrated support services for expectant mothers — from education and guidance to personalized care.

Objectives

Set up Klaviyo, Launch Welcome series, Improve conversion to paid services

Key Results

  • Average Open Rate of 56% across the four-email Welcome series
  • Fully operational Klaviyo account configured for continued growth
  • Automated onboarding experience established for new patients

Solution overview

We configured Klaviyo from the ground up and developed a Welcome series designed to build trust, educate new subscribers, and guide them toward the clinic’s paid services. The result is a clean, scalable email foundation tailored to the clinic’s nurturing-focused communication style.

What We Delivered

  1. Klaviyo setup
    • Account configuration and core settings
    • Branding, templates, and essential email infrastructure
    • List and segment structure aligned with clinic workflows
  2. Welcome series
    • Four-email sequence introducing services and building trust
    • Clear educational value and soft promotion of paid offerings
  3. Conversion-oriented content
    • Messaging tailored to patient concerns and decision moments
    • Warm, supportive tone consistent with the clinic’s brand