Strategy and A-Z Email Marketing operations for Rave On Trend
About the client
Rave On Trend is a youth-focused online fashion store offering trend-driven apparel and accessories. The brand targets style-conscious young shoppers and relies heavily on digital channels to drive repeat purchases and community engagement.
Objectives
Audit existing Klaviyo communications, Build Email Marketing Strategy, Improve copy and design
Key Results
- 2.2 increase in monthly attributed revenue vs. the same period a year earlier
- All flows completely rebuilt with updated logic, design, and messaging
- SMS added as a complementary channel for promotions and time-sensitive updates
Solution overview
We performed a full audit of the brand’s Klaviyo setup, identifying UX gaps, segmentation issues, and content inconsistencies.
Based on this, we built a new Email Marketing Srategy — from lifecycle flows to campaign planning — and fully reworked communication design, tone of voice, and automation logic.
To support quick conversions, we also introduced SMS messaging and integrated it into the brand’s promotional cycles.
What We Delivered
- Audit & Strategy
- Full review of Klaviyo flows, campaigns, segmentation, and performance
- Comprehensive Email Marketing Strategy covering lifecycle, content, and promotions
- Clear roadmap for building scalable communications
- Flows update
- All lifecycle flows reworked: welcome, browse abandonment, checkout, post-purchase, winback
- Updated messaging, timing, and event-based triggers
- Improved visual design aligned with the brand’s identity
- Campaigns operations
- Revamped copy and creative direction
- Structured planning of promotions and content themes
- Regular performance monitoring and iterative optimization
- SMS integration
- SMS channel added using Klaviyo
- Promotional and urgency-driven messages deployed
- Ensured consistent messaging across email and SMS
