Strategy and campaigns for Secrental

About the client

Secrental is an international car rental service offering flexible hiring solutions for travelers worldwide. With competitive pricing, global coverage, and user-friendly booking, the company serves thousands of customers across multiple regions.

Objectives

Improve customer loyalty, Improve conversion

Key Results

  • Email-driven orders increased from 0% to 18% in just two months
  • Email became a measurable and substantial conversion channel within the first phase of implementation

Solution overview

We developed an email marketing strategy centered around customer experience and conversion triggers. Together with Secrental’s team, we mapped communication touchpoints, set up core campaigns, and launched targeted promotions to activate and retain users.

What We Delivered

  1. Strategy and planning
    • Customer journey mapping for pre- and post-booking stages
    • Identification of loyalty and conversion drivers
  2. Email campaigns
    • Promotional and educational newsletters
    • Personalized offers based on interest and behavior
  3. Measurement and optimization
    • Regular performance tracking
    • Continuous optimization of copy, timing, and segmentation